MediaSmart_T

MediaSmart_T brings Maser's smart screens onto the dispenser itself. It is made specifically for Tatsuno dispensers, in two versions: MediaSmart_T_Euro for the Tatsuno Ocean EURO and MediaSmart_T_Tower for the Ocean TOWER. The screen sits in the dispenser body at eye level, where a customer standing at the pump has nothing else to look at for the length of the fill.

The key design point is that the screen is independent of the dispenser's own sales display. The litres and amount shown by the Tatsuno computer are never interrupted or overlaid by video, which keeps the metrological display clear while the MediaSmart screen plays its own content. Maser presents this separation as unique compared with other dispensers on the market.

Content is handled by the Maser site system. Video files are sent from StoreSmart and can be changed many times a day; where a network has central management, OfficeSmart at head office distributes them, either identical for every station or customised per site. Typical content is information about station services, shop and car wash promotions, and paid third-party advertising.

For Lebanese operators buying Tatsuno Ocean dispensers through Apex, MediaSmart_T is a way to add forecourt media at the pump without separate signage. Apex supplies, installs and services it together with the dispensers and the Maser site system.